About the project

Recognised globally as the home of beach culture, the Southern Gold Coast is also now home to Bleach* Festival. Created to celebrate beach culture in all its forms, Bleach* Festival encapsulates the essence of the 10km’s of coast that hosts it.

Throughout the three years the festival has been running, I’ve had a hand in supporting its sky-rocketing growth through an evolution of the brand, website and print materials.

In its third year, the Bleach* brand moved towards nautical elements, using flags and a navy and pink colour palette.

I was charged with the design of all festival collateral, ensuring consistent application across all of the brand touchpoints including the website, program guide, posters, billboard, merchandise and additional marketing materials.

Client
R&B Creative for Bleach* Festival