About the project
Famous for its beautiful beaches, lush vegetation and warm sands, Currumbin in Queensland is home to the ever popular Currumbin RSL.
However the Currumbin RSL brand had suffered over past years as brand guidelines had been broken and new ones added. It needed a unification and refresh of it’s logo, colour palette and typography to better reflect the current values and forward direction of the club.
Positioning the club as a local landmark and modern establishment that strives to complement it’s surrounds separated itself from similar establishments that focus on flashy colours and gambling to promote themselves.
Utilising the Karmina font family presents a professional yet welcoming feel whilst new photography shows off the community atmosphere of the club.