About the project

Recognised globally as the home of beach culture, the Southern Gold Coast is also now home to Bleach* Festival. Created to celebrate beach culture in all its forms, Bleach* Festival encapsulates the essence of the 10km’s of coast that hosts it.

Throughout the three years the festival has been running, I’ve had a hand in supporting its sky-rocketing growth through an evolution of the brand, website and print materials.

In its third year, the Bleach* brand moved towards nautical elements, using flags and a navy and pink colour palette.

I was charged with the design of all festival collateral, ensuring consistent application across all of the brand touchpoints including the website, program guide, posters, billboard, merchandise and additional marketing materials.

R&B Creative for Bleach* Festival